“Big Words”: Those multi-syllable and confusing monsters that can ruin any good presentation. This is one of the most frequent pitfalls that professionals at any level fall into. I came across an article by TJ Walker that discusses this problem, and I think he makes a good case for keeping your presentations simple.

Here is the article, I’ll share more of my thoughts in the My Comments at the end:

The Big Word Trap

Many speakers can’t resist the temptation to use big words while giving a speech. Sometimes it is a conscious effort to appear to be smart, sometimes it is an unconscious impulse because that’s what a speaker thinks he or she is supposed to do in a so-called “formal” speech.

Either way, it’s a bad idea.

Using big, long, or fancy words in a speech can damage you with your audience, not enhance your credibility. If you use a word that some or most members of your audience doesn’t understand, you are creating a distance between you and the audience. At some level, audience members are thinking, “Hey, this guy thinks he’s smarter than I am. Well, we’ll see about that!”

Another danger of using big words is that you will seem insecure—it’s as if you were trying to hard. A part of what made both Ronald Reagan and Bill Clinton master communicators is that they were always quick to edit out big words that a speech writer put into draft remarks. Both Presidents understood the power of simple words.

Yes, throwing big words around has helped some media figures like William F. Buckley Jr. But if your primary goal is to communicate a message (and not creating an aristocratic image for yourself), then you should stick to smaller, shorter, and simpler words.

Remember, it’s not about dumbing down your ideas, it’s about clarity.

Why use “mitigate” when “lessen” will do fine?

Why use “jejune” when “ordinary” does the trick?

Also keep this in mind,: there are many big words that people are used to reading, but aren’t used to hearing. So if you say them out loud, it will take people a second to remember what they mean because they hear the word so infrequently. Better to use words that most people use in every day language.

This lesson is especially important for politicians. Winston Churchill prided himself in being able to give speeches on complicated foreign policy matters while never using words with more than two syllables. He understood that the ears process information differently than the eye does, and that the shorter the word the better for all speaking situations.

So if it’s good enough for Churchill, then it’s good enough for you too.

My Comments

As I stated above, I think TJ is right on the money with his analysis. While there is a time and place for complicated words, if you can get away with using a more common/less complicated one you should. There is no quicker way to lose an audience than to start talking over their heads verbally, even if they are familiar with what you are actually presenting. Most of the time simple statements can get your point across much better than long and involved ones, and you’ll find that the audience will retain more information from your presentation.

Remember: Make sure that you read over what you are presenting several times before you finish in order to weed out any unnecessary “wordiness”. Not only will your presentation read better, but it will come across better to your audience as well.

Author Resource Box

TJ Walker is the worlds leading speaking coach, author of “Presentation Training A-Z.” and “Media Training A-Z.” He is the current host of http://www.Speakcast.com and http://www.SpeakingChannel.tv and can be reached at info@speakcast.com. You can read more of his presentation and media tips at http://www.tjsinsights.com.

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